ReFLect Resorts & Spas - Spirited Traveler Campaign
Reflect Resorts & Spas seeks customers that are passionate about about travel and love to go out and explore the destination, trying everything that there is to offer them. We decided to run a brand awareness campaign, getting our customers to tell the story of the brand. We asked consumers to enter in our contest providing a photo or video and tell us why they are a spirited traveler. We then selected three separate groups we felt fit the brand and took them to Cancun to film their experience.
I served as the project lead for this campaign, involved in conceptualizing the campaign, designing the initial landing page and entry form, overseeing the winner selection process, traveling to the property to direct the video shoot, and handling video edits. Additionally, I created the design of the final landing page, serving as the platform for all campaign assets.
Campaign Videos
Maria & Mark
Maria travels all over the world with her fitness career and convinced her husband who rarely gets time off from work to enter for a chance to win a trip to go explore Mexico together. While they both travel a lot, its almost always work related so this trip gave them the opportunity to travel together and enjoy each others company.
Bonnie, Eileen & Kids
Bonnie & Eileen are both single moms and love to take their kids to explore new destinations. Not having much time to spend with the kids due to the daily chores and work, these kind of trips not only give them time to spend together but also gives them opportunities to experience different areas and cultures around the world together.
Katia & Friends
Katia and her group of friends are from Monterrey, Mexico. They entered the contest in hope that they would get to go explore another part of the beautiful country that they live in. This trip gave them the opportunity to spend time together and really bond while doing all the different activities the Reflect brand has to offer.
