Hello!

Just a small town girl who moved to the city to pursue A passion In design.

Since I was a little girl, I always had a passion for art.  I was always taking pictures, scrapbooking, and doing crafts and pottery throughout grade school. When it came time to choose a career path, the choice was simple: I wanted to be a designer.

I started my journey at Kutztown University to pursue a degree in Communication Design.  All throughout college, I developed a deep passion for branding, advertising and photography. I loved composition and creating designs that looked cohesive — something that would really catch someone’s eye.

Throughout my studies, those passions grew, but a new interest sparked during an internship at an advertising agency in Bethlehem, PA: web design.  I found it intriguing discovering the best way to organize and lay out content for web while trying to keep the user engaged. The combination of these experience led me to the career that I have today.  I’m open to and excited for new experiences and where they might lead.

I am currently a UI designer living in Philadelphia, PA. I work for a digital marketing agency on brands like Hilton Grand Vacations, Panda Express, Cheesecake Factory, Chase Bank & Astound Broadband. I have a passion for travel and am always looking for what adventure is next to come.

"Let's do what we love, and do a lot of it" - Marc Jacobs

Experience

Bounteous | UI Designer | 2021 - Present

  • Work on website redesigns with a strong emphasis on understanding user needs and behavior, resulting in intuitive and visually appealing interfaces that enhance the overall user experience.

  • Create and implement responsive design layouts to ensure seamless user interaction across various devices, platforms, and screen sizes, optimizing accessibility and usability.

  • Work closely with cross-functional teams, including developers, product managers, content strategists & UX designers, to translate conceptual ideas into polished, functional designs.

AMResorts | UI & Visual Designer | 2018 - 2021

  • Lead visual redesign on six responsive, e-commerce websites, enhancing brand identity to meet WCAG compliance and define the brand’s digital design system.

  • Work with developers in an agile environment to properly hand-off design requirements and specifications.

  • Provide art direction on Reflect Resorts and Spas Spirited Traveler integrated marketing campaign and video series.

  • Manage a team of 4-8 designers through the migration of 4 large-scale e-commerce websites from legacy CMS to Adobe Experience Manager.

AMResorts | Jr. Digital Designer | 2016 - 2018

  • Designed over 25 logos for on-property locations per client creative briefs.

  • Developed, maintained, and migrated overall structure of company’s digital asset management system.

  • Maintain content on 50+ websites and perform quality control on content authoring procedures and processes, ensuring accuracy across all production content and assets.

  • Lead creative for 20+ corporate promotional campaigns from concept through execution, ensuring consistency across multiple platforms, devices and channels.

Freelance Designer | Ongoing

  • Work with clients to design custom brand identity: discovery, logo, brand style guide, signage, stationary, digital presence.

  • Designed and developed responsive e-commerce for start up woodworking company.

  • Executed product photography shoots; provided art direction for final photo retouching.

SWB&R | Creative Intern | Spring 2016

  • Worked with an Art Director to create high-fidelity mockups to redesign client website.

  • Created infographics, and corporate event invitations.  

Education

Kutztown University of Pennsylvania | 2012 – 2016
B.F.A., Communication Design            

Skills

Professional
UI/UX
Figma
Design Systems
Adobe CC
Experience Manager
Hubspot
Photography
HTML/CSS
Microsoft Office

Personal
Motivated
Fast Learner
Time Management
Organized
Team Player
Professional
Detail Oriented
Leadership
Communication