Arrow Fastener’s previous website faced challenges with navigation and overcrowding. Seeking a rejuvenated look, we successfully executed a modern and sleek redesign, providing a clean yet bold aesthetic. The revamped site, launched in early October 2016, witnessed a 57 percent increase in traffic within the first three months. Recognizing its excellence, the website earned a Gold Addy Award for the Best Consumer Website in 2017, highlighting the success of our efforts in both design and user engagement.